| Abstract [eng] |
PRACTICE OF WEBSITES FOR CREATING THE IMAGE OF LIBRARIES LAURA MOLYTĖ Summary The libraries in Lithuania are changing: their role as a information centres are become the most important. The prior attitudes of society about libraries may not be adequate now. Therefore libraries must create and operate their image positively. The object of this work is peculiarities of practice of websites for creating the image of libraries. The purpose is to analyse the potential of practice of websites as means for creating the image of libraries and to project development ways of this practice. The main tasks are to analyse image of organization; to analyse peculiarities of organization’s image communication; to analyse practice of websites for creating the image of organizations; to measure the level of practice of websites for creating the image of libraries by using the method of content analysis of documents. There was used the methods of analysis of literature sources and content analysis of documents in this work. There was come to the conclusion, that essential goal of image creating is to increase the value of organization in point of all its objective groups. The positive image of organization needs to be created and managed. Websites gives new opportunities for organizations to expand and improve their activities. This means for creating the image of organizations will become increasingly important in the future. Websites of libraries are very important. They represent libraries, inform and are important means of service to virtual users. The websites of libraries open possibilities communicate their desirable image all the time and without heavy charges. Then the research „Websites of libraries as means for creating the image of libraries“ was fulfilled, was found, that libraries, which websites was researched, swet their websites for image creating only parcel – 75 percent. There can be stated, that the level of practice of researched websites for creating the image of libraries is not high. This percent differs narrowly among different types of libraries. There can be stated, that there are only germs of perception of importance of creating image in websites – libraries, which websites was researched, give obligatory information and rarely present theirself interestingly to the visitors. Libraries should betake this activity positively. Lithuania libraries need to improve their image and library website is one of the right means, that allows implement this. Then libraries create their image in the websites, they should emphasize their unique, quality and utility for society of functions, that they fulfil. |
