| Abstract [eng] |
In the master thesis theoretical aspects of business environment were analyzed, survey of Siauliai city inhabitants and company managers was conducted. Based on the survey analyses of influence of environmental factors to the business was done and results evaluated. In the scope of this work influence of business external environment was theoretically validated and social responsibility principles which are used to form society’s opinion about activity of business organization were presented. Based on qualitative and quantitative methods influence of external environment factors to the business in Siauliai city was evaluated. Research showed that monitoring of external environment for business organizations is important for performance and results. Features determining attraction of costumers, competitive advantage and choosing proper suppliers were indicated. It was determined that organizations form suitable environment, conduct socially responsible activities and at the same time create positive image of the organization. |
