| Abstract [eng] |
This thesis analyses and systematizes the scientific literature sources of various Lithuanian and foreign authors about the advertising strategy, formation, implementation. The research has been carried out at Bank „SNORAS“. This work consists of preface, four parts, conclusion, offers, literature list and supplements. The structure of this work is - theoretic and practical parts. In theoretic parts there were described about the advertising and advertising strategy, the creation and use of it. Part third examines the activities of the Bank „SNORAS”; available in the Bank of communication and advertising objectives; analysis of Bank „SNORAS” advertising message development and media selection features; give your advertising budget. The four part proposes strategic decisions for improvements by adapting to client options. |
