| Abstract [eng] |
Master's work deals the new and relevant for today theme - Kuršėnų district tourism resources utilisation opportunities. The work consists of two main parts - the theoretical, which includes turistika and its elements, and aspects of the research part. The first part is disclosed the concept of tourism and tourists, turism model in which Kuršėnų district tourism resources were disclosed through the prism of the tourism product. Survey results provide an overall picture: what the tourism resources are in Kuršėnų neighborhood, weighted in favor of market conditions (SWOT analysis), and the questionnaire survey showed that the area's tourism product would positively accepted. In addition, the offer of Kuršėnų district touring - cognitive tourism routes as a product. |
