| Abstract [eng] |
This graduation work emphasis competitiveness issues and perspectives of Lithuanian furniture industry enterprises. Research object - Lithuanian furniture industry companies competitiveness. Research aim is to analyze Lithuanian furniture industry enterprises competitiveness, discover main forces at which are based competitive factors, find possibilities to sustain and develop new competitive factors and possibilities. Work is divided in three main parts. In the first part is given analysis of development theoretical conception of competitiveness from the Smith theories of absolute competitive advantages of countries till the later theories. Analyzed macroeconomics factors influence for industry competitiveness. Section ends with M.Porter model of five competitive forces and his further development. In the second part is analyzed Lithuanian furniture industry current situation and statistics, it’s main development trends, studied strengths and weaknesses (SWOT analysis). Also is given analysis of European Union and world furniture situation. In the third part is presented methodology and results of performed survey, the main obstacles influencing development and sustaining of competitive forces, which are best known by furniture industry enterprises representatives. Main result of this research is established main factors on which Lithuanian furniture industry competitiveness is based. As for today main competitive factor is low production costs, however this factor is changing because of rising wages, shortage of working people, rising prices of local raw materials and energetic resources. Only fraction of enterprises are producing original design or other way differentiated furniture. As research shows, main possibilities for sustaining present competitive advantages is coherent with ability to increase work efficiency, acquiring of new, high productivity technologies and equipment. Rising furniture industry in China and Russia forces to perform such changes as fast as possible. Because Lithuanian furniture industry is oriented to export it is very important to reduce such competitive force as buyers influence by finding new markets in developed countries and reducing sales concentration. |
