| Abstract [eng] |
The aim of the work was to analyse the opportunities for tourism development in Joniškis District from theoretical aspect, and, after carrying out the survey of consumers, to find out what factors do form the development of tourism and how is the present situation in Joniškis District evaluated. The paper consists of three parts. The first one is the theoretical part of the work. It aims to explain the essence of the notion of tourism, to reveal elements of tourism development, the most significant models which benefit to promotion of tourism development. Also, it was striven to assess sustainable tourism development and to present the goals of its management. The second part encompasses analysis of tourism development in Lithuania. This part investigates tendencies of development of tourism services and infrastructure in Lithuania. The third part is the research part; it analyses opportunities for tourism development in Joniškis District on the base of data obtained from the survey carried out. Conclusions drawn after carrying out the analysis of opportunities for tourism development showed that tourism in Lithuania was considered to be the element of service sector undergoing the most rapid increase. Recent means of marketing are rapidly being applied, infrastructure is undergoing improvement, creation of new services predetermines tourism development in Lithuania. However, little attention to tourism business in peripheral districts such as Joniškis District retards step-by-step tourism development in general in Lithuania and decreases competitive ability of distant districts. Ineffective use of natural, cultural resources for tourism as well as low offer of leisure and entertainment services still remain the main factor for retardation of tourism development. |
