| Abstract [eng] |
In the century of communication more and more functions and processes are linked into networks. The social links among people are rather intensive and extensive. The networks are the open structures which can expand ad infinitum, incorporating the new knots which enable to maintain the correlation in the network. The network social framework is very dynamic, plain and able to develop the innovations without risk to overbalance. Various communities agree that the social network is the framework of social human relations and intercommunication. In the present paper the theory of the networking systematize the sites among the participants and the influence of the resource distribution to the network and its participants. In addition, the attention is paid to the social structure of the networking which affects the individual behaviour and attitudes forming the vista flow. The social communication is the connective part of society, without it the existence of the present form communication would not be possible. Community cannot be pictured without the social network and the interchange. The social interchange is the main principle of the social life. Actually, even love and friendship can be analyzed according to the prism of the social interchange. Decent internecine services among the levels create the social bonds, whereas, the unreciprocated services and operations disconnect and separate people. The combination of networks encourages the interest in the network alternation, impact and spread. It is relevant to clarify and investigate how the impact of social networks is supervised, what surveys are implented in order to analyze them. The social network investigation models are discussed in this Master‘s paper. The intervention model analyzed indicates not only the significance of the familiarity of social networks, but also its practical importance. Social network matrix can be approached as an autonomous diagnostic means which supplements other investigations. In Lithuania such models are relevant for forming the initial contribution toward social networks‘ investigations. The researh in the Master‘s paper enables to examine the potential to transfer the social network into the internet. While analyzing the interchange of information among virtual communities there appears an opportunity to explore such phenomena as leadership, viability, context, problematic situation and etc. The analysis shows that the social interchange prevailing in the virtual space have a great impact on the viability of the virtual communities. After implementing the active virtual communities‘ investigation the status of their vitality was revealed: the status of the community vitality depends upon the offered services; paid services, elaborate registration in the network – these are the barriers which interfere the community to become viable; opinion leaders hearten and encourage the viability of the community members; it has been pointed out that real meetings among the community memebers promote the viability of the network. Such virtual communities‘ viability analysis enables to determine the present situation of the social networks in Lithuania, to reveal the reasons of existance and to foresee the general tendencies. This research paper provides some significant material for further investigation. |
