| Abstract [eng] |
Despite the fact, that the theory of the protection of the trademark having reputation was developed more than 80 years ago, but still recognition and application in practice causes various criticisms and comments in the society. The protection of the trademark having reputation in Europe was enacted by Directive of the Council of 21 December 1988 to Approximate the Laws of the Member States Relating to Trade Marks 89/104/EEC, but long time after adoption of the Directive there was almost no case law to the matter. The very first decisions of ECJ have highlighted gaps of the regulation, filling of which always receive much discussion among legal practitioners and academics. These Master Thesis by analyzing changes in the functions of trade marks are disclosing the need of the protection of the trademark having reputation. In order to clarify the nature of the institute in concern the key points of the dilution theory invented by F. Schechter are analyzed, as well as the evolution of the trademark dilution from theory to the very recent amendments of the Federal Trademark Dilution Act. Furthermore, in historical and comparative aspects the concept of the trademark infringement without confusion of the Benelux trademark system is analyzed. The last part deals with the ECJ, CFI and OHIM practice of analyzing the protection of the trademark having reputation within the EU. At the same time, the necessary elements for the protection of the reputation are given, including detailed analysis and specific aspects for the application of the protection. |
