| Abstract [eng] |
The preset work is a study of the stylistic features of the advertisements promoting goods for women: there have been analyzed different stylistic components and their function as well as the semantics of punctuation and syntax of the advertisements. There were used the descriptive, comparative and statistic methods. In this work there have been analyzed 265 advertisements promoting goods for women. The work consists of four main parts, where the advertisements are analyzed. Many examples have been given to provide the sufficient basis for theoretical assumptions. In the first part there are analyzed the components of the text of advertisements promoting goods for women. All the texts of advertisements were divided into three groups: headlines, main texts and slogans. During the analysis there has been found that most of the advertisements promoting goods for women have only one of the mentioned components. In the second part were necessary to found out the micro acts. This part of the work reveals how the advertisements are created and what their intensity as well as impact to the addressee is. In the third part of the work were analyzed the stylistic figures have been analyzed. In this part the specification of the advertisements language stylistic figures is discussed. The fourth part of the work investigates the punctuation in the advertisements promoting goods for women analysis. It is important to state that punctuation plays very important role in semantics of the advertisements. So in this part of the work specifies of the punctuation’s been discussed. |
