| Abstract [eng] |
SUMMARY “Cooperation between Lithuanian and Europe Union publishing houses “ By Darius Gaigalas The object of the Master‘s work is Lithuanian publishing houses cooperation with Europe Union publishing houses. The aim of the work is: appraise Lithuanian publishers cooperation opportunities in free Europe Union economic zone. The main objectives of the work are: Inspect publishing growth tendency and situation in Lithuania and Europe Union; appraise EU actions supporting publishing growth in cooperation way; appraise publishers importance of cooperation and cooperation as object as publishers future evolution in EU; explore Lithuanian publishing houses ability to represent themselves for seeking cooperation with EU publishing houses. To reach the aim of the work the following methods have been used: review of bibliography, systematization and comparative analysis. Ascertain Lithuanian publishers abilities to represent themselves for seeking cooperation with EU publishing houses the method of content analysis was used. The theory analysis and analysis of works, publications and articles of Lithuanian and foreign writers has reveled that cooperation between Lithuanian and EU publishers becoming imperative seeking to overtake from development and improving global EU market. Successful Lithuanian publishing business future EU publishers cooperation with possibility to overtake partners know-how, new technologies because just in this way Lithuanian publishers has possibility to survey in EU market. The results of the presented analysis is making the following conclusion: that Lithuanian publishers has untapped reserves for business representation and in this way they loosing investment and development in EU market. The Master‘s work can be useful for Lithuanian publishers searching for possibilities to take try for cooperation in EU market, for starting publishers reaching possibilities develope publishing business in EU market. |
