| Title |
Lietuvos statybos organizacijų naudojamų marketingo priemonių analizė / |
| Translation of Title |
The Analysis of Marketing Tools Used by Lithuanian Construction Companies. |
| Authors |
Reizgevičius, Marius |
| Full Text |
|
| Pages |
101 |
| Keywords [eng] |
M.Reizgevicius ; Construction marketing ; SWOT |
| Abstract [eng] |
This master thesis overviews marketing tools from theoretical aspects. In particular, it deals with the Construction Sector in Lithuania and includes the SWOT analysis. The questionnaire obtained from the respondents working in or being interested in the construction sector was the basis for the project. The questionnaire results helped to determine the marketing means used by the construction organizations. The work also includes the analysis of the internet websites for the Lithuanian construction organizations. The websites of the leading construction organizations in the sector have been compared with each other as well as with the world-wide known construction company website. The most appropriate means of marketing that could be used by the construction companies have been pin-pointed reflecting the experts’ opinion. The work includes recommendations as well as suggestions for improvement for the construction companies. |
| Type |
Master thesis |
| Language |
Lithuanian |
| Publication date |
2007 |
