| Abstract [eng] |
This master’s work analysis the situation of tourism and prospects of expansion in Mažeikiai district in the context of regional policy of Lithuania. Firstly, the leading fields of tourism of Mažeikiai district such as natural, cultural and sport tourism environment, infrastructure, their importance to the expansion of local and coming tourism have been definable in this work as well as legal tourism documents have been analyzed. Objectives: to define the present tourist resources of the district and evaluate the strength, the weakness, opportunities and possible threats providing analysis of every sphere of tourism (SWOT). Secondly, for the attainment of exploring the problems of the management of tourism division of Mažeikiai district the experts of five leading tourism institutions of the district have been interviewed. Furthermore, during the survey the experts’ view on the situation of management of tourism, the functions of work of tourism institutions, and putting them into practice, and the aspects in collaboration with the tourism institutions and business, has been aspired. Finally, the conclusion and various potentialities of solution to problems are provided in the final part and using the method of expert research the prospects of expansion for local and coming tourism to stimulate during economical recovery period have been assessed. |
