| Abstract [eng] |
The image of the radical Palestinian and Lithuanian political parties Hamas, Fatah and The party of Order and Justice is analysed through their leaders – Ahmed Yasin, Yasser Arafat and Rolandas Paksas. The author of the essay chose prism of the public relation and tried to reveal a way the Middle East – in the case Palestinian – and Lithuanian politics show their selves to the local and international communities. The author of the essay believes that young democracies have lots of common tendency in the radical politic case. The political speeches and programmes are not analyzed in the essay. The most important task is to reveal the semiotics discourse of the political body in the photography because it is believed that one picture can say more then a thousand words text. Of course, it is necessary to compare the way those pictures reflect the linguistic discourse because the linguistic corpus and the outlook must be integral. All of those leaders are exclusive, controversial political bodies, who are acting in the very different geographical and time planes, but have some generalities. All of them represent their political parties, ideas and all of them have crowds of fans. All of them had ambitious for the highest political post and all of them reached the task. In the different ways. It is very difficult to analyze such a different and distant in the meaning of time, geographic and culture ways political bodies, but the author chose this way because of the French semiotic Eric Landowski. He analyzed very different and casual advertisements, which had no commonalities. Using this method, he found out very interesting and unexpected points. Besides, those comparable discourses are used for the images of the political bodies. So, the author recurred the same method in this essay. There were few problems for the essay. First of all, there was no possibility to get the election material of the Palestinian parties, so the information was taken from the international media, which is not the same as in R. Paksas case. And the second is the barrier of the language and culture. It is a serious problem to analyze linguistic and non-linguistic texts through cultural distance. Nevertheless, the author of the essay tried to reveal the image of the Palestinian political parties through their leaders comparing their semiotics discourse. It was analyzed through Lithuanian case also. This essay let to prove the hypothesis that the political bodies of the young democracies use many common instruments to create the coveted image. |
