| Abstract [eng] |
The object of this master’s work is book spread. The objective of this work is to reveal theoretical aspects of the book spread and to explore book purchase habits of Šiauliai city teachers, lecturers and students. The goals of this work are: to reveal the conception and the essence of book spread; to evalue book spread channels and their typology; after having formulated metodology of research to accomplish a research of book purchase habits among teachers of Gytariai secondary school in Šiauliai city, Aukštelkė primary school in Šiauliai district and Šiauliai University Social Welfare and Disability Faculty lecturers and students and to analyse the results of the research. After having analysed scientific literature about the book spread a coclusion was made that it is very important to choose suitable channels for book distribution. Distribution channels is a group of organisations taking part in a goods‘ traveling proces from producer to consumer, and the main purpose of distribution is to offer a product in the right place and at the right time, this way satisfying consumer‘s needs, because a book in the market is one of many products, which must be delivered to the consumers as fast and as handy as possible. Survey results showed that it is very important to touch, thumb a book to the participants of the survey befor buying it. This is the reason why bookshops is the most popular place to buy books, meanwhile alternative ways, which take less time, but subtracts a chance to acknowledge the good before buying it, are not popular. The analysis of the respondents‘ priorities which help to decine if the book is worth buying show that books of good quality and low price would be most popular in te market. Besides, three groups of people were surveyed (lecturers, teachers and students), after having analysed each of them separately results show, that teachers compared with other two groups are most open to try new, unusual ways to buy books. |
