| Abstract [eng] |
The aim of this research on food products advertisement and labeling was to find out and evaluate knowledge about food labeling among Lithuanian adult population, food labeling weaknesses, as well as advertised products purchase. The Task of Research: 1. To explore and to find out whether consumers understand labeling information provided in food products label; 2. To explore and to find out whether legibility of food products labels must be improved; 3. To explore and to find out whether consumers purchase advertised food products. 3500 Lithuania adults were selected to participate in this research. The rate of research reply is 69,1 proc. During the research, 2418 correctly answered questionnaires of Lithuanian residents were received. During the research, respondents were asked about what does provide the most knowledge about nutrition, what does make influence on selection of products, is information on food products label provided clearly, and other. The main sources which provide knowledge about nutrition are television and radio (55,9 proc.), as well as press (24,9 proc.). The selection of food products is influenced by the expiry date (82,3 proc.), place of origin (30,4 proc.) and price (38,3 proc.). The majority of respondents only sometimes read the information on products labels (62,1 proc.) and 59,8 proc. of respondents partly understand it. Also, according to their opinion, the legibility of food products labels must be improved (73,4 proc.). This must be done by establishing the minimum font requirements (47,6 proc.). Even 70,4 proc. of respondents have not being purchased food products because of advertisement in 3 latter months. However, 28,9 proc. of respondents still are purchasing advertised food products. Usually, it is women (32 proc.), and this factor could be explained because women (61,4 proc.) more often are responsible for food purchase. |
