| Abstract [eng] |
In this global world environmental issues and communication are one of the priorities these days. Environmental communication is the planned and strategic use of communication processes and media products to support effective policy making, public participation and project implementation geared towards environmental sustainability. The object of the present paper is the information ard publicity of the environmental projects supported by European Union Funds. The goal of this paper is to analyze the conception of environmental communication, to discuss the institutions that are related to ES funds and environmental objects. Also to make the analysis and research what is the role of the articles that shows the use of the environmental projects supported by ES Funds in Lithuanian newspapers. The main goals of this paper are to discuss the show what the environmental communication is, what it is common to it, analyze its models. Also to discuss programs and the rules for information and publicity measures concerning the activities of the ES Funds, to make the analysis of the articles of the environmental issues in newspapers, compare it with the articles that are written to inform about environmental projects that are supported by ES funds. According to the articles and documents analysis, results showed that environmental communication is very complex and its vertical and horizontal models should be used in a relation t oeach other to achieve better results. Article analyses showed that articles that are written to inform people about projects that are supported by ES funds mostly are written not for target group. They are not analytical, just formal and a little bit informative. They are full of numbers, amounts, statistics, hard reading. People don’t get enough information that they should read. Information in regional and national newspapers are different, and they should be different. The role of these articles compared with the other articals that are written about environmental issues are not so strong. Environmental articles in newspapers that are written by journalists are more analytical, where we can find comments of experts, users, and others. They are not so static and formal. This paper could be useful for those tho are interested in envinormental communication and its situation in Lithuania. The analysis could be useful for making the information and publicity of the projects that are supported by ES Funds better. |
