| Abstract [eng] |
Nowadays promotional publications which include not only the description about the activities the firm deals but also the visual information about the location of it, have become very popular among individual enterprises. According to the fact that there are no qualified cartographers in today’s promotional agencies, generally the attention paid to the creation of maps considering the significance of colour, notations and superscription is very poor. Therefore the quality of communicational information and the level of printing of on the mass created promotional maps are becoming more and more important. One of the most frequent problems is the discrepancy of the visual information in prepress process on a computer and after the printing on the paper – the information displayed on the monitor is different then the same transferred on the paper. In order to prevent mistakes relating to mentioned problems well-chosen prepress and the most optimal printing technologies have to be applied. |
