| Abstract [eng] |
This master‘s deals with theoretical and practical application of strategic planning and financial base. The thesis considers of the main concepts of strategic planning, stages of strategic planning process, methods of analysis of external and internal environment, analysis of strategic alternatives based on competitive position, methods of financial evaluation and implementation in practice. JSC “Mažeikių strėlė” is typical enterprise of crane rent business. This area of business is oriented to local market in Lithuania and it is highly associated with construction sector. Improvement of competitive position of taken enterprise depends on strategic decision. Theoretical and empirical researches of strategic planning and environment of crane rent business have been made and are defined herein. According to the results of the researches and financial evaluation, wing attack strategy is chosen. Its application enables JSC “Mažeikių strėlė” to achieve competitive advantages against the leader of the market in wing of mobile cranes. This determines bigger share of market and better financial situation of enterprise. |
