| Abstract [eng] |
Purpose of the survey - to determine the prospects for innovation in honey production. Innovation is one of the key determinants of success of the venture, which will survive in a competitive environment. Lithuania is often used for the diffusion of innovation, innovative solutions are purchased, equipment licenses. The most important innovation activities of the problem - the low skills and low business activity in the presence of their innovative activities. Organization of the creativity, competence and motivation necessary for the introduction of innovative processes. Opened up opportunities for businesses to benefit from EU structural funds, to help them implement innovative projects. Hypothesis - new products with honey berries will be sufficient demand, has been confirmed. The investigation revealed that the majority of the respondents purchased the introduction of a new green dainty with honey. This means that they are willing to pay up to LT 3 per 100 g. However, a large proportion of respondents had no opinion or is consistent with the berries with honey. This value is the fact that a small part of the tasting honey - berry products. Most respodentų welcomed the findings of the health effects of honey. |
