| Abstract [eng] |
The aim of this work – to establish how is formating the image of rural tourism‘s bartons in websites taking it into users opinion and the analysis of rural tourism bartons‘ websites. This work consists of three parts. The first one analyzes the organization’s image concept, and discusses about the main image formation elements in internet. There are also presented models of foreign and Lithuanian authors that are related to image formation and presented a general situation of rural tourism barton‘s websites in Lithuania. There are written about research of users opinion and the analysis of websites in the second part of the work. There are proved two hypothesis in the research. The first, that the owners of rural tourism bartons do not use all opportunities of information technologys to create image. The second, the image created in rural tourism barton‘s websites influences user‘s choice. There is made a model of image formating of rural tourism bartons in websites. There are also written recommendations to owners of rural tourism bartons, conclusions and the list of literature in the end of this work. |
