| Abstract [eng] |
Master’s final paper focuses on the characteristics of tourism policy formation in Lithuania. The theoretical part gives an overview of the tourism system, the way it is being planned and managed at three levels. It is emphasized that the effective development of tourism in our country can be achieved only by cooperation of organizational structures at all levels and by having tight coordination. Based on completion of the Lithuanian tourism resources and services as well as PEST and SWOT analysis conclusion can be drawn that the most important priorities in shaping the tourism policy in Lithuania are development of local and inbound tourism. The practical part of the paper analyzes Lithuanian tourism business managers understanding of state policy on tourism, assessing their knowledge of national and regional strategies. Based on survey data collected conclusion can be drawn that there is no complexity in the current tourism system. i.e. Tourism policy is not fully aligned to state, institutional and regional level. Therefore, recommendations on how to improve Lithuanian Tourism policy are presented. |
