| Abstract [eng] |
In Master Thesis the problems of formation of image of operating colleges in Šiauliai town are framed, fundamental elements of formation of image of colleges of Šiauliai town, their differences, interaction of colleges, admission of students, motives of their admissions, organization of studies of colleges, the most popular models of formation of image by Lithuanian and foreign authors, as well as other factors that influence image of an institution are analyzed and structured. Practical problems of formation of image of colleges of Šiauliai town are analyzed more thoroughly. Data analysis of the legislative base of the Ministry of Education of The Republic of Lithuania and of the center of evaluation of quality of studies (SKVC) on the subject of professional bachelor, college accreditation has been performed. The hypothesis of the scientific research formulated by the author that graduates of Šiauliai town are insufficiently or incorrectly informed on the subject of admissions and colleges are lacking in directions and objectives in formation of their image is confirmed. Inadequate attention is paid to public relations. |
