| Abstract [eng] |
The first chapter of this study is devoted to definition of accommodation enterprises, their types and market demand. The ways of estimating the accommodation market demand and forecasting methods are analyzed too. Accommodation demand is generally measured by room and place occupancy rate and visitor bed-nights spent in accommodation enterprises. The measure of the price is average room revenue (ARR) and revenue per available room (RevPAR). In theoretical part of this paper was defined, that accomodation demand is mostly influenced by unemployment rate, consumer price index, exchange rate, residents quantity, price of goods and it’s substitute price. The structure of accommodation enterprises supply and demand in Lithuania is analyzed in the second chapter. Segmentation of consumers, based on purpose of travel, represents arrivals of the foreigners for leisure purpose and the greatest part of domestic guest – for business purpose. It’s estimated that demand of accomodation places grew 2,66 times, meanwile supply - only 2 times. The tendency is that demand grows faster than supply. Analysis revealed that there are significant correlation between nights spent in accomodation enterprises and GDP per capita. The prognosis of rooms occupancy rate was calculated in the third chapter of this study and approved research hypothesis that accommodation demand will exceed supply. |
