| Title |
UAB "RŪTA" naujo produkto kūrimo galimybių tyrimas / |
| Translation of Title |
"Rūta"Ltd. Research of possibilities of a new product. |
| Authors |
Gaulė, Milda ; Petrokienė, Angelė |
| Full Text |
|
| Pages |
117 |
| Keywords [eng] |
Inovation ; development of new product ; ecologic sweets |
| Abstract [eng] |
In the master’s work there are presented innovation conceptions and theoretical aspects of process stages of a new product, that are adapted estimating subdivision heads’ opinions about “Rūta” Ltd. possibilities of developing activity, creating a new ecologic – healthy product. In the conceptual part of the thesis there is analysed a scientific literature of different Lithuanian and foreign authors, innovations and the space of creating a new product. Seeking to estimate “Rūta Ltd new ecologic product’s possibilities in the market, there was done a consumers’ research choosing and buying these new products. The results are presented in the third part of the work. There were analysed and presented “Rūta” Ltd activity development possibilities, creating a new product: reviewed activity of the enterprise, analysed external and internal environment. There was done quantitative and qualitative estimation of potential demand of new products. |
| Type |
Master thesis |
| Language |
Lithuanian |
| Publication date |
2009 |
