Keywords [eng] |
sustainability, EU competition law, corporate behavior, market competition, environmental responsibility, social responsibility, greenwashing, regulatory frameworks, business ethics darnumas, ES konkurencijos teisė, įmonių elgesys, rinkos konkurencija, aplinkos atsakomybė, socialinė atsakomybė, tvaraus marketingo atpažinimas, reguliavimo pagrindai, verslo etika. |
Abstract [eng] |
This master thesis delves into the intersection of sustainability and EU competition law, investigating how these realms shape and influence each other within the European context. Key areas of focus include the role of EU competition authorities in promoting sustainability, the impact of sustainable collaborations on market competition, and legal implications of greenwashing. Through this analysis, the thesis aims to provide insights specific to EU competition law, contributing valuable perspectives for policymakers, legal practitioners, and businesses navigating the complex relationship between sustainability goals and competitive dynamics in the European market. |