| Abstract [eng] |
Changing political, economic, environmental and social influences are highlighting the need for public sector organisations to remain competitive in the search for sustainable development. Sustainable products and services for consumers are one of the most important elements of integrated marketing, and they only become more desirable when they are continuously adapted to emerging needs. Therefore, the concept of sustainable cooperation, based on standards, improves the timeliness of demand for services and takes root in today's inter-sectoral cooperation institutions. An analysis of the academic literature shows that sustainable cooperation involves a focus on building sustainable relationships and networks that are vital to the cooperation process. Organisational partnerships depend on the knowledge and institutional background of the collaborating parties, as organisations have different degrees of sustainability: social responsibility and intellectual capital. These two dimensions of sustainability, through a sustainable collaborative process, have an informal, long-term positive impact on the organisation's performance, improve stakeholder relations and reduce conflicts between stakeholders. The provisions of ISO 44001:2017 provide clear guidelines that affect the quality of collaboration. They help to legitimise informal relationship practices while at the same time providing flexibility in inter-institutional relations. The application of the provisions of the standard therefore codifies and promotes sustainable cooperation practices and the transfer of mediation. |
