| Title |
Įvaizdžio formavimo analizė agentūros „Jurgvita“ pavyzdžiu / |
| Translation of Title |
Image formation analysis in the standart of agency „ Jurgvita“. |
| Authors |
Rudžinskienė, Rasa |
| Full Text |
|
| Is Part of |
Vadyba : mokslo tiriamieji darbai.. Klaipėdos universiteto leidykla. 2008, Nr. 2 (13). ISSN 1648-7974 |
| Keywords [eng] |
service company image ; advertisement ; positioning |
| Abstract [eng] |
In contemporary market services company’s oneness creation is one of successful business possibility. Services company oneness is formative by creating company image. Positive company’s image formation is strategic company’s decision. Image creation is inextricable every company’s part. Beside the point is the company big multinational or small local, clear organization image is essential communicating with clients, partners and others organization members. Without clear and definite image it would be hard to explain them, what is the mission of company, what it suggests and what it pursues for. Under the conditions of contemporary market, when big possibilities of choise exist and the main problem is not the production of goods or services, but their sales, the importance of image becomes urgent. This paper aims at the analysis of current situation at the agency “Jurgvita” from the point of marketing; research and identification of the current image of the agency; basing on the conclusions drawn, presenting suggestions for the management of the agency on the possibilities of image formation and maintenance. |
| Published |
Klaipėdos universiteto leidykla |
| Type |
Journal article |
| Language |
Lithuanian |
| Publication date |
2008 |
