| Abstract [eng] |
The aim of master thesis is according to the theoretical and practical analysis of camping services to create camping service consumers’ profile and identify it. The theoretical part gives an overview of Lithuanian and foreign scientific resources of recreational value, camping and nature of their services, costumers and their profile in relation to camping. An analysis of scientific literature provided the theoretical foundations for the camping service consumers’ profile model. In order to obtain the most reliable results, has been carried out qualitative and quantitative research. Document analysis and expert interview results made it possible to approve a theoretical model whereby a survey was conducted to identify the Lithuanian camping service consumers’ profile. |
