| Abstract [eng] |
The subject of the work is a product portfolio of production outfit. The work consists of 65 pages. There are 8 tables and 13 pictures. Each company has an intension to meet the requirements of its customers and to make as much profit as it is possible. While achieving this goal a company has to assort profitable and marketable products. It is necessary to improve particular goods or to eliminate certain products from the product portfolio in the process of product portfolio planning. This work includes analysis of few product portfolio sections. The goal of the analysis is to produce precise guidelines on formation of product portfolio under consideration. The aim of the company is to find out which products or product line is profitable and to make a decision because of their planning. Product portfolio planning is a dynamic process either. Variation of production outfits product structure and product portfolio influences many other economic factors such as output in money terms (individual products have different prices), material intensity, cost price, benefit, profitability. Taking chosen production outfit into account, it is necessary to resolve product reduction problem. An enterprise wants to reject some products because of production optimization and profit magnifying. Some product groups were segregated while using methods of product portfolio analysis in this work. Inquiring production outfit has a product portfolio with 1856 product units. The company produces a variety of sensories. All the sensories are divided into six product groups. Not a few products were sold below the net cost, to wit products possessing negative profitability indicators. Hence, the profit of the company would be on the increase if the company rejects unprofitable products. Suggestions on product portfolio management of production outfit would be to train employees and to obtain required materials instead of purchasing new equipments. |
