| Abstract [eng] |
All over the world countries are trying to use their advantages – natural resources, cultural heritage, landscape, geographical location, competent people and etc., with the reason to create social and economical welfare for local people. To create this the representatives of government are applying different marketing tools and country brand creation techniques in order to increase the notoriety and positive image of the country. Marketing communication is one of the marketing tools for creating country brand. The main object of this paper is marketing communications of Lithuania, Latvia and Estonia. The theoretical studies showed that the place where the country brand is formed is very important, because only appropriate chosen and used tools of communications could help to form desirable country brand. The spread of information through communications helps to know about oneness and possible benefit for objective markets. The empirical research showed that Estonia from all Baltic countries has the best country image both inside and outside the country. This country is considered as the most perspective and suitable for investments due to innovative solutions and capability to spread information internationally. The duration of made research presented in this paper is 30 days. This paper also contains 76 pages, 28 pictures and 6 tables. |
