| Abstract [eng] |
Business area of accommodation services is the third Lithuanian economic sector, according to the growth, following the manufacturing and trade. Its growth corresponds to general economic growth. However rapidly this sector is expanding, the Lithuanian Association of Hotels (LVRA) predicts that the business of accommodation services in Lithuania should continue expanding. It cannot be said that today we have enough hotels and other accommodation forms. Such business is treated as a priority branch in Lithuania. Recently it was noticed that Lithuania is becoming an attractive tourism country, and the incoming flow has increased. These are excellent conditions to expand the business of accommodation services, but this needs knowing where the expansion potential is the biggest. Thus the purpose of the work is after evaluating the market of accommodation services in Lithuania to learn its expansion possibilities. The object of the work is the accommodation services. In order to achieve the goal, the following tasks are analyzed: • To analyse the theoretical aspects of the business of accommodation services; • To learn the situation of the Lithuanian market of accommodation services; • To do the survey in order to learn the expansion possibilities of the Lithuanian market of accommodation services; • To present the generalized research results. The practical research on the expansion possibilities of hotel sector in Lithuania revealed that the demand for accommodation services has been growing until now together with the growth of supply. The majority of the questioned owners of the hotels consider that the accommodation services in Lithuania have good expansion perspectives, but now there are no conditions because of unfavorable situation in the accommodation market, as well as in all business sectors. The main actions of the government in order to help the business of accommodation services in Lithuania should first of all include the tax abatement during this economically difficult period when a lot of companies are close to the bankruptcy. Besides, the government should contribute to the improvement of the Lithuanian image as the tourist region and the accessibility of Lithuania by air and water transport. The paper consists of 68 pages including 11 tables and 32 picture. The main material is described in 55 pages. |
