| Abstract [eng] |
The Master‘s paper work focuses on virtual social networks and active communication processes online. This topic is actual as virtual social networks takes a commanding lead in the context of global communication. In order to achieve basic goals social capital, communication experience and process of socialisation must be integrated into well based online social networking systems. The object of the master‘s paper is virtual social networks as the mean of international communication. The target of the work is to investigate what kind of impact does the real face to face communication has on the communication processes in the virtual social networks. The tasks set: to find out the main aspects of how does virtual social network works; evaluate the connections between real and online social capital; analyze formation processes of social capital in online sphere; see how real communication affects dynamics of virtual online communication; evaluate the impact of social trust while communicating online. Using the analysis of documents, documentary sources, it was determined that the virtual social networks exists in the space where is no feel of any physical boundaries that limits communication processes. Social communication strength is based on major success and popularity of virtual social networks. Also, it was evaluated that user can’t materialise processes that is happening in online world, but he collects big amount of experience, that has a major impact in the real life. Social dynamics are being accelerated by interactivity process, that can be measured by evaluating total count of virtual contact, the rhythm of communication processes and mutuality of users principles. Survey of virtual social network profiles has shown, that there is a great loss of communication process frequency, if the face to face communication is not available for a longer time. Applying the analysis of one case, Facebook social network site was selected. It is a dominant channel of communication, while trying to reconnect with friends that lives in other countries. It has been determined that higher level of trust is necessity for online social interaction. Social capital becomes a key point, that works as a trust guarantee for users who tries to present their social identities in online social networks. Virtual social network community size depends on knowing that virtual communication is the only suitable and adequate way of connecting individuals between each other, while there are some phisycal of geographical boundaries along the way. It was found that virtual communication processes, between physically separated individuals are dependent on the international communication experience that was gained in the real time world. |
