| Abstract [eng] |
Transparency and openness of work processes and communication are very important in nowadays, especially in the public sector. Public sector is responsible for legislations, public services and wellbeing of the citizen’s. It operates on the foundation of public trust. It means that publics, communities have special rights and demands that influence public sector work and its communication. One and the most important is transparency. Transparency is very wide term, which contains such elements like openness, responsibility, accountability, clearness. Transparency of Communication is one of the main conditions of public sector in nowadays. The aim of this Master thesis is to survey the situation of transparency in the public sector communication. The main tasks are: to survey about public sector conception and work specific; to analyze public sector communication and its singularity; to identify what role transparency plays in public sector communication. Analysis of articles, researches, internet resources and databases where the main sources, which helped to unclose the main aims of this work. The ideas of these authors were used: Raipos, Backūnaitės, Ginevičiaus, Sūdžiaus, Ulevičiaus, Puškoriaus, Fairbanks, Lane, Pandey, Garnett and others. This Master thesis consists of four main parts. Firstly the conception of the public sector, its work specific and demands are presented. Also there are public administrating, the most important publics and the main reforms discussed in this chapter too. Second part is talking about public sector communication specifics, the main ways of information disclosure and means of communication. Third part consist information about transparency conception, its importance to public sector communication. Also there are some transparencies and communication sphere researches analysed in this chapter. Fourth part is the research of communication specialists, which was made in the base of interview. This research showed useful providences, which helped to compose seeing of public sector communication situation. After deep analysis of resources and research, were made some main points which are necessary for effective communication of public sector communication. Firstly there was confirmed, that communication transparency is strategically important condition of public sector effectiveness. The survey showed that public sector organizations have some problems with transparency and it is necessary to repair this situation. Those problems have double nature: people’s lack of understanding and bureaucratic systems, which are stagnant and closed. There were distinguished some common ways, how communication specialist tries to be more open for they publics. And finally some recommendations, how to improve public sector communication transparency, were introduced. |
