| Abstract [eng] |
Mobile Commerce (or m-commerce) is about the explosion of applications and services that are becoming accessible from Internet-enabled mobile devices. It involves new technologies, services and business models. It is quite different from traditional e-Commerce. M-commerce refers to transactions using a wireless device and data connection that result in the transfer of value in exchange for information, services, or goods. M-commerce, facilitated generally by mobile phones, includes services such as banking, payment, and ticketing. The main goal of Master paper is to make a research on m-commerce situation in Lithuania and abroad and find out future perspectives of the m-commerce development. The main tasks of the work are to define m-commerce and it‘s applications and products trends, mention common network technologies. Also to identify Lithaunian mobile market‘s key players and current situation in the market, to make the comparison of Finnish and Lithuanian markets, to cover the situation in the rest markets – European, American and Asian and finally to draw the future development trends of the m-commerce. The object of master work are m-commerce markets in Lithuania, West Europe, USA and Asia. After analyzing all the analytical articles and other used sources it was made the conclusion, that m-commerce is mostly influenced by such objective factors like: lack of compatibility in different technological standards or platforms, quality and price level of the fixed connection, the price of the m-commerce services, customers preferences, the difference in sizes between traditional computers and mobile devices, investments, the quality of Internet and local business traditions. This work can be useful for IT researchers, business representatives seeking to optimize their business processes, students and teachers of IT disciplines. |
