| Abstract [eng] |
The subject of this work is newspaper article with all the visual elements in it. The aim is to analyze semiotic approach to the relation between image and text in the press. The main objectives are to examine the use of photographs in the press, to relate to the historical reliability of the visual media and the concept of institutionalization, to explore the major print design trends, to analyze the physical and notional relationship between image and text in the press, to analyze the selected media and selected articles with all photographs in it, to determine the main objectives of articles used with press photography, to investigate whether the texts and photographs creates equal value in the press and what functions are carried out. Using semiotics and the analysis of the scientific literature led to the conclusion that photography as a visual communications media can be analyzed as the mechanical reproduction apparatus as well as the conventional truth creator. There are two levels of relations of images and text: conceptual and physical levels. The interaction of image and text in the press is divided into five categories: 1) photography is the main element; 2) photography is the stronger element; 3) text is the main element; 4) text is the stronger element; 5) photography and text completes each other. There are big differences illustrating news between two different newspapers with different ideologies. There are few types of usage of press photography: photographs partially illustrate the information; photography is the strongest element of the article; photography and text complete each other; photography is used to attract attention; photography is used as an obvious metaphor. The work may be useful for communication and information students and researchers who are interested in press photography and mass media messages. Master thesis may be useful for photographic historians and media representatives because of theoretical and practical materials. The master thesis can be useful for the development of visual literacy programs. |
