| Abstract [eng] |
In Lithuania, too little attention is paid to incoming business tourism. Incoming tourism is more oriented towards cognitive tourism, and business tourism is perceived as conference and business meeting travel. The expansion possibilities of incoming business tourism services are understood as the preparation of the offer of conference, incentive travel, and corporate event services as the end-product. The aim of the work: To identify the expansion possibilities of incoming business tourism and prepare suggestions of the expansion possibilities of incoming business tourism as the end-product. The object of research: Lithuanian tourism companies offering incoming tourism services, German companies working in various spheres. The methods of research: the research has been carried out as a systematic analysis of literature and secondary empiric data, collection and description of primary data results, and reference to the conclusions of previous research while supplying generalisations. Through the analysis of practical investigations, the product of incoming business tourism services has been prepared – a package which is understood as a possibility for the expansion of incoming business tourism services. After completing the practical part, it has been noticed that German companies combine business travel with additional active sport tourism – team building services, and the prevailing length of business trips is 2-3 days. Employee motivation is a tool for business tourism service expansion. To motivate employees, outings, trips and events are organised mixing them with the services of consultancy companies. Two surveys have been accomplished: the survey of Lithuanian companies took 1 month, and the survey of German business travel market took 2 months. The cover of the work: 66 pages, supplied with 4 tables, 49 figures, 4 appendices. 51 source of literature has been used. |
