| Abstract [eng] |
There are a lot of facts in the everyday literature about associations, emotions and various effects evoked by colour. Current research reveals data, that there is a connection between colour and emotion. It can be determined by various associations. However, the results of these investigations are often contradictory. Moreover, there is not enough information about specific associations evoked by colour. Therefore a research has been made. Its goal was to explore what kind of associations and emotions are evoked by colour. A questionnaire and experiment was used in order to gather data about specific colour associations and their generality. Information about features of colour, suitability to describe a person, most and least favorite colour was also collected. The results revealed that particular words are more often than other words related to different colours. Furthermore, different colours evoked different associations. These associations were universal among subjects and sometimes very distinct. Some associations had an emotional tinge. It was also discovered, that different colours had different features, which are attributed because of different reasons. Moreover, green was judged as most positive and grey – as most negative. Comparatively, green was also most liked and grey – least liked colour. It also appeared that colours can be used for person description. The comparison was made between chromatic and achromatic colours. Data revealed that associations related to specific objects or phenomenon more often were evoked by chromatic colours. However, achromatic colours evoked more abstract associations. Additionally chromatic and achromatic colours differ in their features. Chromatic colours were liked more by subjects, more positive and more suitable for describing people. The results of this research mostly were compatible with already gathered data. Many similarities were also noticed when comparing with popular beliefs about colours. However this research provided new and important data about specific associations and proved that these colour associations are not accidental. On the contrary – they were quite universal between people. In addition, the data identified the features of different colours and helped to explain how colours can be suitable for describing a person. |
