| Abstract [eng] |
The aim of this paper is to analyze the Lithuanian real estate business development possibilities in foreign countries. The author’s research is base on the word real estate analyzes, the Lithuanian real estate companies’ interview, Lithuanian citizens survey, SWOT analyzes, and the 7 steps of analyzing foreign markets model. Nowadays companies are trying to expand their business to foreign markets, seeking bigger profit, or just trying to survive in the competitive markets. Here are a lot of possibilities to expand business in certain regions, but it is very important to choose targets markets, because each of them has its own market situation and requirements. So the companies have to analyze not only the home market, but also the targeted regions world market environments. Firstly it is made the analyze of modern science literature. That let to understand the conception of international business, it motives and process. Also, that let to reveal the business environment research methods, analyzing home, foreign, and global markets. The analyzes of the interview made with Lithuanian real estate companies results, statistical data, let to evaluate the strengths and weakness of Lithuania companies. Survey made with the Lithuanian citizens, let to know their purposes for real estate purchase abroad, the evaluation of the world market, leaded to separate the most potential countries for real estate business development. The regions were examined according to Lithuanian companies’ strengths and weakness, also in consideration of Lithuanian citizen’s targets, there were chosen the best regions for business development. Later chosen potential countries, Bulgaria and Ukraine were examined according to 7 steps model, hat let to absorb these countries political, legal, economical and competitive environments. The paper has 85 pages, 25 figures, and 5 tables. |
