| Abstract [eng] |
Actuality of theme. The rapid expansion of cyberspace, more and more businessmen are investing in a business transfer to the wider markets, in order to reach more consumers. E-business development through innovation carried out in information technology. Today, one of the modern business model is a virtual community, its share a mutual, dynamic benefits are: internet can connect clients which common interest, which are located geographically far from company. Virtual communities can be used for various purpose: dating, communication, information exchange, sports, arts, so there is an niche for businessmen to realize sales promotion, understand better consumers needs, market researches. The object - the business opportunities of Lithuanian virtual communities. The main goal – to explore the opportunities of virtual communities in Lithuanian electronic business. The goals: • to find out the theoretical aspects of electronic business; • To analyze the forms of e-business models and the importance of e-business context; • To analyze the role of virtual communities, e-business; • According to the statistics and the empirical studies to evaluate e-business in Lithuania and an overview of Lithuanian virtual community web sites; • To evaluate the tendency of Lithuanian web sites and find out the opportunities of e-business model’s - virtual communities use in practice. The results of analysis shows the commercial possibilities of Lithuanian virtual communities by cooperating two aspects: effective promotion forms for advertisement clients and attractive, interesting for most of people theme. Now virtual communities are not commercial, most of them lives from incomes from promotion and only the biggest, which have about 100 000 members can get a profit. The work consist of three part, 77 pages, 21 pictures, 17 tables, 2 appendixes and 60 literature source. |
