| Abstract [eng] |
The theme relevance and necessity of its decision. Organization leaders must be able to identify stakeholders, to know and to understand their expectations and the impact on the organization's success. Adressing needs of stakeholders maximize the positive contribution of stakeholders and reduce any potential adverse impact. Stakeholder Management is valuable to all stakeholders network: helps to develop effective forms of cooperation, decentralises power, finds a consensus among all stakeholders, increases their commitments to each other. A mutually advantageous co-operation with stakeholders provides new competitive advantages. The object of search work – stakeholders needs The goals of the work: 1. Overview stakeholders conceptions, concepts, theories and analyze the characteristic features of stakeholders. 2. Disclose the importance of stakeholders identity and adressing needs. 3. Overview the empirical studies of stakeholders and identify instrumentations. 4. Disclose the development of Lithuanian Basketball in the international context and identify stakeholders of basketball. 5. Compose empirical addressing needs of stakeholders research model. 6. Evaluate adressing needs of stakeholders at Kaunas Basketball Organizations. The main results of the research. Stakeholders of basketball organizations are the players, players' parents, employees, owners, managers, sponsors, public, government, private business. Managers promotion of cooperation with stakeholders, occurring within the priorities of official regulations, formal and informal conversations, have a positive impact on workers' knowledge of how to exchange information with stakeholders. An investigation revealed that if the salary and bonus policy is clear and comprehensible and there is more professional development care of employees, there is the less turnover of staff. The structure and largeness of work. The search work consists of introduction, three parts and conclusions. The main working materials described on 79 pages, including 5 charts and 24 pictures. The list of literature consists of 79 sources. |
