| Abstract [eng] |
Topic of Master‘s final work is Lithuanian Jewish Community internal and external communication. Hypothesis of this works is that Lithuanian Jewish Community does not have professional public relations, which would take care of the image of Lithuanian Jewish Community leader and communicate with publics. Objective of this work is the leader of national minority. The aim of the work is to find out how the image of Lithuanian Jewish Community leader is formatting and how does it express in Lithuanian internet media. Several tasks have been accomplished. First of all, clearing up theoretical aspects of community in a broad sense. Then, exploring Lithuanian Jewish Community history and evolution. Furthermore, preparing for 4 researches and finally, analysis of the results, making conclusions and suggestions for the future. The topic of this work is new, so there are very few theoretical information sources. Covering lack of information, every assumption needed a research. That’s why there were 4 different researches made. These researches are first ever made researches of Lithuanian Jewish Community. Organization does not have financial possibilities to order any researches and there are no funds for a public relations professional. That is why this work has a special practical meaning. If Lithuanian Jewish Community is looking for its professional improvement, this work would help to reach this goal. |
