| Abstract [eng] |
The scale of cultural values of the organizations in the advanced countries has expanded recently significantly in the XX century. The organizations began comprehend clearly that they are the part of the social system and that relations between the organization ant the society, and between different systems (ecosystem, technical) are very important. Therefore, in the scale of the organizational values the new value like social responsibility has appeared. The idea of the responsible business is relevant for Lithuanian businessmen and all the world businessmen as the factor which may increase the competetiveness between the companies. This idea may assist to improve relations with consumers, partners, investors and insure the stability of the business. The author in this work on the grounds of the studies Lithuanian and foreign authors discloses the concept of the social responsibility, its importance to modern business, emphasizes important statements about social responsibility and its benefit and surveys the application areas of ĮSA (CSR) and their principles. The author also compares in this work situation in Lithuania and in other countries (the United Kingdom, Holland, Belgium, Latvia) on the subject of ĮSA. The author analyses the achievements in promoting social responsibility and ĮSA initiatives which the organizations need to promote and implement according to foreign practice. It should be mentioned that the social responsibility is quite new concept for Lithuanian businessmen. Therefore today there are not a lot of researches, concerned the promotion of the socially responsible business in Lithuania. The aim of the author research in this work is to identify the principal measures and way of ĮSA promotion, to evaluate their significance, and practical appliance, to give proposals for better conditions for ĮSA expansion between Lithuanian companies. The research results show that in Lithuania business misses understanding and information about social responsibility and there is not enough competitive ĮSA specialists and studies about this subject. Majority of Lithuanian companies do not feel the state support ad direct impulse in the ĮSA area. Therefore the state should pay more attention to ĮSA promotion especially between the small companies. |
