| Abstract [eng] |
In the master’s thesis is considered Lithuanians blogs and the link between them and different social gender stereotypes evaluation. Individuals’ identification with certain gender group inevitably form a provisions, which is a set of events schematized understanding, image, emotional evaluation, in other words these provisions are called stereotypes. In this case, expression of femininity and masculinity through identification of the gender stereotypes help to understand, how communicates men and women in the blogs. The problem justifying the relevance of the work. Lithuanian scientist does not consider this topic. Thus, this work is the first to investigate the expression of masculinity and femininity in the Lithuanian blogs. The main purpose of this work – based on existing stereotypes in society, to examine images of men and women in the Lithuanian blogs. The aim of the work to achieve was formulates the following tasks: to explore the concept of blogging, importance of social context and the potential of blogs based on the classification of terms, analyze the impact of socialization and the formation of make and female stereotypes which are existing in society, analyze foreign-based research to determine men’s and women’s stereotypes at foreign blogs, carry out a study to determine the men’s and women’s images in the Lithuanian blogs. Master thesis research methods were used mixed. Preparation of the theoretical work was used in the scientific literature analysis methods: deduction, induction, analogy, extrapolation, comparison. In research were used quantitative empirical research methods: questionnaire survey. Master’s thesis research subject – Lithuanian blogs and the link between them with different social gender stereotypes in the evaluation. Men’s and women’s expression analysis in the Lithuanian blogs confirmed that gender-stereotyped images already exist in still relatively new communication tool. This research is fully supported by the theoretical part of the work expressed the idea that blogs are for everybody, while at the same time and to nobody, therefore for one or other gender there is no relevant topics. Dominated themes are equally relevant to both genders. The investigation revealed the stereotypical subjects and confirmed the existence of stereotypes in society, that these topics are of interest to the respective gender, but after analysis what are the topics of interest for men and women, the stereotypical thinking is completely ruled out. The master thesis may be for a further and more comprehensive research analysis, interpreting gender expression tendencies in blogs. Work is adapted for communication and information deepen studies. |
