| Abstract [eng] |
Corporate Social Responsibility (CSR) is a phenomenon, persisting for several decades and involving not only care for the industry as higher profits, but the public interest as well. Foreign countries have already been developing CSR for a long time, but in Lithuania, as elsewhere in the Baltic countries, it is a relatively new phenomenon in the academic literature and still modestly implemented in Lithuanian companies. A few Lithuanian government organizations take care of the realization of this phenomenon, therefore, CSR integration is irregular in Lithuania. Moreover, CSR practices can be noted for their potential to build organizational trust. Organizational trust is very important to organizations as it helps to enhance the loyalty of employees as well as the quality and efficiency of the work and certainly the prestige of the corporation. Consequently, it could be argued that the use of CSR practices in an organization is one of the possibilities of creating organizational trust, which can increase the value of the business, development opportunities and enhance the company's competitiveness in the market in the long run. However, despite the growing interest and numerous discussions of this topic it is still not sufficiently analysed how CSR can reinforce organizational trust in practice. The Master thesis seeks answers how corporate social responsibility practices can strengthen interpersonal organizational trust. The interrelation is explored by using a case study of two foreign capital companies operating in Lithuania. The results reveal that CSR practice could affect the emotional / cognitive type of trust, and through it – allover organizational trust. However, most developing organizational trust is influenced by internal social responsibility practices that focus on the internal working environment. When employees satisfied with their working conditions, then they further strengthen the organizational trust, seeing that the company is socially responsible to the whole society, addressing environmental problems, properly communicating with customers, suppliers and other. The work consists of an introduction, three parts of the findings. The main work described in 65 pages of material, including 5 tables, 16 figures. It also contains three annexes. List of references consists of 80 sources. |
