| Abstract [eng] |
The main objective of the master’s thesis is to analyze the influence of travel motives, perceived risk, attitude, and distance on the intention to visit long-haul tourist destinations. The thesis includes an introduction, four theoretical analysis chapters, research methodology, empirical findings, conclusions, recommendations, references, and appendices. The literature review examines travel motives, perceived risk, attitude and intention factors, cultural and geographical distance, and the role of cultural proximity in shaping travel intentions. A quantitative online survey was conducted with 250 respondents, who evaluated statements on a 5-point Likert scale. High-reliability scales were used (Cronbach’s alpha > 0.7). Data were processed using SPSS, employing factor, multiple, and linear regression analyses. Out of 10 hypotheses, 9 were confirmed, and 1 was rejected. The results show that attitude toward long-haul travel and a desire for distance positively influence the intention to travel. Novelty, knowledge, and prestige motives enhance the desire for distance, while perceived risk has a negative effect. The conclusions include research findings and recommendations for future studies. |
