| Abstract [eng] |
Public relation in Kelme district municipality are not very analyzed area, because of that research rezults are so important for Kelme district municipality employees. Considering that Public relation are not legally defined area, public institutions are able to choose the way how to manage Public relation. This master thesis main goal was to explore the efficiency of Public relations in Kelme district municipality and reveal the possibilities how to improve these relations. To acieve the purpose of the work was examined aspects of public relations activity, the importance of communication processes in the public sector, public relations instruments, channels, business models. The analysis of the scientific literature was systematized, compared, grouped, summarized. The master thesis examines the principles of good governance in local self-government, analyzes the Law on Local Self-Government of the Republic of Lithuania, uses the Law on Information to the Public. Two research methods are used in the master's thesis: Analysis of case analysis results. Secondary data analysis, descriptive method, systematization, comparison, interpretation. The situation is analyzed from the local press, which reflects the efficiency of the work of the municipality, lack of information for the population. Selected local media, considering that this is not only one of the main sources of information for the people of Kelmė, but it also forms local people opinion and their view. Interview results analysis. Methods used for data analysis - categorization, interpretation. The research has revealed the lack of efficiency of the public relations department in Kelmė district municipality, the lack of organizational skills, and a low level of confidence of the population. Articles in the local press allowed to see the image of the institution. The research also revealed the problems of public relations issues that arise inside the institution. Structure: summaries in Lithuanian and English, introduction, three main parts: theoretical part, methodology of organization and improvement of public relations in Kelmė district municipality, analysis of research results, comparative analysis, discussion and synthesis, conclusions, recommendations. |
