| Abstract [eng] |
In the dissertation, university reputation is disclosed through stakeholders’ attitudes supported by their beliefs towards a university. Higher education institutions rankings are analyzed through their functions as a phenomenon that plays a role of external information source in the relationships between university reputation and university stakeholders. The aim of the dissertation is to evaluate the impact of higher education institutions rankings’ functions on university reputation and the impact of university reputation on active employers’ actions towards a university. The results of empirical research revealed that rankings have a positive impact on employers’ attitudes towards a university, that are the part of university reputation, by positioning university among other higher education institutions and by subjectively forming university image. Moreover, rankings have negative impact by disclosing university academic and scientific performance, and this impact becomes even stronger when university does not institutionalize rankings in its strategic plans. Positive employers’ attitudes towards a university determine closer connections between employers and university students and the expansion of partnerships between employers and university. Empirically evaluated impact of higher education institutions rankings’ functions on university reputation, moderated by rankings institutionalization in the university strategy, and the impact of university reputation on active employer’s actions towards a university, are presented in the model that is applicable to the formation and management of university reputation, as well as to the formation and improvement of higher education policies. |
