| Abstract [eng] |
The main aim of the master's thesis is to analyze the chosen topic with the literature related to the advertising campaign and to create a visual advertising campaign for the media art festival „ENTER’17“, taking into account the nature of the festival. The theoretical part examines the concept of media art, what is media and how it relates to art. The analysis of literature on advertising and marketing, positioning is analyzed. The Master thesis analyzed and studied media art theorists, their approach to the media. Practical part includes graphic sketches, layouts and schemes of creative ideas. Through the search, stylistics, a range of colors and selected graphic elements, symbols to reveal the concept of the festival were discovered. The result of the creative work is the visual communication for the media art festival „ENTER’17“. The design created for the festival aims to draw attention to how art becomes interdisciplinary, how different branches of science interconnect with each other, as modern technology penetrates into art, constantly changing and opening up wider possibilities for creativity. |
