| Abstract [eng] |
The main goal of the Master's thesis is to analyze the selected work topic with literature related to visual identity, advertising campaign, advertising psychology, and create a new visual identity of the contemporary art and fashion festival „VIRUS’24“, taking into account the nature of the festival. Theoretical part of the thesis deals with the concepts of visual identity, promotional campaign, interdisciplinary art, postmodernism. The paper examines and analyzes literary sources that help shape the design of visual identity design in the creative work process. In the practical part of the work are presented graphic design sketches, layouts. Using the festival's visual identity searches and analysis conclusions, the festival's stylistics, which reveals the nature of the festival, were created. Selected photographic image, color combinations, graphic elements revealing the concept of the festival. The result of the creative work is the visual identity of the contemporary art and fashion festival „VIRUS’24“. Creating a new design for the festival, seeking to draw attention to the unconventional, contemporary art, which promotes reflection on current art processes and looks deeper into existing problems. |
