| Title |
Lyčių diskurso taikymo ypatumai antrojo pasaulinio karo vizualinėje propagandoje / |
| Translation of Title |
The peculiarities of application of gender discourse to the visual propaganda of World War II. |
| Authors |
Mejerė, Oksana |
| Full Text |
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| Is Part of |
Inter-studia humanitatis: Propagandos virsmai ir nekintamumas: tarpdisciplininis požiūris. 2009, nr. 9, p. 139-155.. ISSN 1822-1114 |
| Keywords [eng] |
Gender discourse ; War propaganda ; The constuction of femininity |
| Abstract [eng] |
The article investigates the peculiarities of application of gender discourse to the visual propaganda of war by analysing the representations of gender roles in World War II posters and leaflets. It was necessary for propaganda intended to raise the military spirit of solders and increase productivity at home front, to highlight the symbolic boundaries between own and others (enemies) and to develop it for both war and home spaces. The article reveals dual application of gender as discursive means in war propaganda. The first part of the article discloses the analysis of gender discourse as a mobilising tool: discussing the demand for a new woman as an active war actor, identity development determined by economical decline caused by war, and analysing the use of visual images of traditional femininity in constructing hegemonic masculinity relevant to militaristic myth, and in enemy feminisation processes. The second part is dedicated to the analysis of psychologically destabilising impact of sexual images widely used in leaflets on enemy army. |
| Type |
Journal article |
| Language |
Lithuanian |
| Publication date |
2009 |
